Fall 2013 Makeup Trends

By Lauren Lumsden – September 3, 2013

The makeup looks on the runway for Fall 2013 were much more wearable than in years past, and that makes them easier for you to replicate at home and wear on a daily basis. Defined lips in darker, mostly matte, colors are au courant as is dramatic punk- and grunge-influenced eye makeup; in keeping with Austin’s active lifestyle, glowing skin will be all the rage for this coming season.

Bold, pigmented lips were prevalent on the runway in shades ranging from deep Burgundies that were almost purple, shades of brown, and even black. The classic red lip was present as well, mostly mattes (Costello Tagliapietra) though there were a few ultra glossies (Marc by Marc Jacobs and Oscar de la Renta). Kenneth Cole dared to go even further and featured red ombré lips. Vera Wang and Louis Vuitton went the route of rich, wine-stained lips, and Fendi’s wine-hued lipstick was so dark that it was nearly black. Derek Lam picked a flat, purplish hue, whereas Philip Lim (who is introducing an everyday wear line for Target this month) chose matte, brown tones. A red or wine-hued lip can be worn easily off the runway, especially if paired with more natural, neutral eye makeup. The cardinal rule in makeup is to pick one feature to accentuate at a time. If you are wearing a bright- or dark-colored lip, allow that to be your focus, and go lighter on the eye shadow.

Cat-eyes were also trending; designers favored either a classic black, dramatically winged eye or, forgoing eyeliner completely, created the effect by extending eye shadow out past the edge of the eye. Makeup artists for Salvatore Ferragamo applied black shadow in cat-eye-like triangles for added drama; Vivienne Tam paired black lips with black-lined cat-eyes; and Monique L'huillier featured a dramatic, black cat-eye with a nude lip. For a more subdued version of this look, go with a smaller cat-eye by extending the eyeliner just slightly from the outer edge of the eye.

Designers didn’t shy away from extreme colors on the eyes this season, and dramatic color blocking on the eyelids was also popular. While a smoky eye is always a favorite for makeup artists and designers alike, the charcoal shades of seasons past were replaced with a playful, color-infused palate. These bright, bold eye treatments were paired with a nude lip, flawless skin, and minimal color on the cheeks. Intense, almost retro, shades were used in some cases; makeup artists for Jason Wu used a nearly florescent, violet-hued shadow to create a striking cat-eye, smudging the color underneath the eye as well. Models for Christian Siriano showcased teal-rimmed smoky eyes. Real-world makeup amateurs can ease into using this trend by trying more muted versions of the striking runway looks. Also, to avoid looking garish, be sure to balance your smoky eye with a nude or lightly colored lip.

Orangey shadow was a favorite for eyes this season. Makeup artists at BCBG and Prabal Gurung used soft peaches, extending the color all the way into the inner corner of the eye. At J. Mendel and Givenchy, artists blended a bright, copper shade past the edge of the eye, above the crease, and even under the eye for more definition. This is a more subdued and wearable shade than many of the other dramatic hues seen on the runway this season, and this trend is not as difficult to attempt as the cat-eye look, which makes it a great look for the less adventurous to try.

On the opposite end of the spectrum is the natural look, one makeup trend that carries over from spring to fall and never seems to disappear. A clean, almost bare face never goes out of style, both on the runways and the street. Makeup artists took the minimal makeup approach for many shows, making lipstick and eye makeup scarce in order to accentuate the models’ natural beauty and highlight the clothing being shown. Victoria Beckham utilized extremely light, neutral makeup (on both the eyes and lips) and, at Valentino, fuller brows and subtle mascara complemented luminous skin for a youthful and wholesome look. Whether you are a minimalist or just hesitant to go bold, this is a flattering look for anyone and is the easiest to re-create at home. The important thing is to look dewy without looking greasy or too shiny, so choose an oil-free tinted moisturizer.

Even if you aren’t a makeup artist, the trends for fall are somewhat easy to achieve at home and are applicable in the real world. If you would like guidance or assistance in achieving any of these makeup trends and in finding the right look for you, go to any of the fine makeup establishments in Austin, including Rae Cosmetics; I look forward to seeing you!

Rae’s Cosmetics
1206 W. 38th Street #3102

Author and makeup artist Lauren Lumsden styled these models using products from Rae’s Cosmetics, an Austin-based company. Owner Rochelle Rae’s mineral makeup line is designed for active women and athletes looking for performance as well as beauty from their cosmetics. In addition to being heat and perspiration resistant, the line is also cruelty-free in testing.

• Try Rae Cosmetics’ Lip Lust Lipstick in Vamp to achieve a bold, pigmented lip.

• To avoid looking garish, balance your smoky eye with a nude or light-colored lip, such as Rae’s Lip Shade Lipstick in Island Girl.

• For an orangey lid, try Rae Cosmetics’ mineral eye shadow in Bonfire.

• Pick an oil-free tinted moisturizer such as Rae’s Climate Control Mineral Tint for a natural look. This liquid mineral makeup also has an SPF 20 and contains vitamins A, C, and E as an added benefit.


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