New to Austin

By AFM Staff – April 1, 2016
Photo by Kevin Garner


fitppl was launched by Austin native Patrick Schecht in late 2015. He long embraced a simplistic, wholesome approach to eating but desired to have more convenient options available.

The fitppl philosophy came to Schecht when he was in Thailand and was shocked and concerned to find so much plastic floating around the otherwise clean and crystalline ocean at Maya Bay. The more research he did about plastic pollution, the more dire the situation became: The catastrophic plastic waste in the oceans is one of the biggest problems facing not only our species, but countless others. The “Ditch The Plastic” initiative was born from that experience and combined with Schecht’s superfood passion project. In late 2015, fitppl was launched with a mission to create clean, simple, sustainable products that strive to reduce or eliminate plastic use from every aspect of the company. The “live simple, think sustainable, seek adventure” mindset is deeply rooted in the brand. fitppl currently offers two variations of plant-based protein mixes as well as a standard superfood mix full of antioxidants. Each package comes with a wooden spoon to honor the “Ditch the Plastic” initiative.



3800 N. Lamar Blvd.

The Colorado brunch-centric franchise Snooze is making its way to Austin to serve up their signature pancakes and Benedict dishes. This will be Texas’ first Snooze, but is likely to draw big crowds with their menu of creative breakfast classics and drinks. Popular pancakes include flavors like pineapple upside-down cake, a coffee and donut flavor blend, and an ever-changing “pancake of the day.” For brunchers who are looking for lighter options, Snooze also offers dishes that are veggie heavy and protein packed.


Trapeze Texas

2207 E. Cesar Chavez St.

Trapeze Texas has been in this city for five years, but they’ve recently relocated from South Austin to a new lot on East Cesar Chavez Street. The team at Trapeze Texas is all about what they call “serious fun,” which is a focus on making sure you are safe while having a one-of-a-kind, enjoyable experience. They offer classes to ages 5 and up, as well as corporate packages, team building workshops, bachelorette parties, birthday outings and family occasions. It’s also worth noting that flying in the trapeze is so fun and such an adrenaline rush that you don’t realize your body is getting a full-on workout until you feel the soreness a day or two later. The staff is knowledgable and encouraging, and has legitimate performers who are still active in circuses internationally. Trapeze Texas is also an aid to the community through their work with foster kids and other outreach programs for children. Try it once starting at $10 or hang around for up to two hours while learning catches for only $40. Find out what it’s really like to fly through the air with the greatest of ease.


The Natural Citizen

The Natural Citizen provides real, simple nutrition from whole foods with its first line of organic smoothie boosters. Founded by two former health food industry executives who set out to create a truly honest wellness company, The Natural Citizen offers simple, high-quality nutrition products that contain only four clean whole food ingredients and no flavorings or sweeteners. Every product is certified organic and gluten-free. The Natural Citizen products blend well into smoothies and provide a number of benefits. Their line includes Organic Digest, Organic Energy, Organic Greens and Organic Protein to give your body the boost it craves. Plus, with every purchase, the company gives three meals to nourish those in need.



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