May 2025: The Business of Fitness
From marketing maverick Troy Taylor’s journey to Pvolve’s boutique fitness revolution, this issue explores cutting-edge 3D-printed fitness tech, CrossFit community building, hybrid training methods, global fitness opportunities, and innovative approaches to neck and back pain recovery.
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April 2025
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June 2025
From The May 2025 Issue
May 1, 2025
AUSTIN, Texas—Troy Taylor’s career is inside his phone. His flip phone, to be exact. Well, that’s not true. It folds. Sideways. Taylor is one of those people whose smartphone doubles as a mini-computer. He’ll...
May 1, 2025
What is up Austin Fit Fam! Nikki Zahka (@Fitwithnikk_) back again for this month’s Ambassador Corner, highlighting the must-visit health and wellness spots around Austin! If you are active in the local health and...
May 1, 2025
From its beginning, Kawi CrossFit has relied on endurance and sacrifice. Shortly after opening in 2019, Kawi quickly found itself fighting to stay open when the COVID-19 pandemic hit Austin in early 2020. With...
May 1, 2025
I got the text at 5:37 PM as I walked into a Thai restaurant. “Hey… this might sound random but my neck is killing me. I can barely turn it.” I hadn’t heard from...
May 1, 2025
Low back pain is one of the most common and frustrating conditions people deal with. Whether it’s from lifting something the wrong way, sitting too long, or a sports-related injury, the path to recovery...
May 1, 2025
So you’ve been killing it with your fitness business on your home turf. Maybe you’ve even moved once or twice — or had to rebuild your client list from scratch. But now, you find...
May 1, 2025
3D printing isn’t limited to plastic prototyping and hobbyist trinkets anymore — this technology is changing how we train, heal, and even eat. We are witnessing innovations that sound like they’re straight out of...
May 1, 2025
Hybrid fitness feels all the rage lately, with athletes continuing to redefine how to stay fit and healthy. It’s a relatively new approach that continues to gain popularity for several reasons. Discover how this...
May 1, 2025
May 3 Run to Remember 5K/10K San Antonio, Texas Sprint For Life 5K Houston, Texas Head for the Cure 5K – North Texas Plano, Texas May 4 H-E-B Austin Sunshine Run Austin, Texas May...
May 1, 2025
May 1 An Epic Scavenger Hunt! – Lockhart Larks & Legendary Loot Lockhart, TX Daily Pickleball (Learn, Have Fun, Make Friends!) Pflugerville, TX Family Fit Night Creedmoor, TX Morning Pickleball (Learn, Have Fun, Make...
