October 2012: Fit Business Issue

Stay up to date with the latest in Austin wellness with this October 2012 Issue. The cover story profiles Mario Mendias of My Fit Foods while the featured articles detail Monica Brant’s F.E.M. Camp, hydration safety and an inspiring young athlete.

 
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From The October 2012 Issue

October 31, 2012
Here is a circuit that is a surefire way to build overall work capacity (more work in less time) and a stronger, more enduring lower body. It’s a great complement to any type of...
October 25, 2012
October kicks off the busiest period of the year for local race directors, most logging incredibly long hours for the next six months. It’s a dynamic, demanding job of building and maintaining a website,...
October 25, 2012
Want to see in person one of the toughest, coolest, most caring athletes you could ever imagine? Head out to Reunion Ranch northwest of Georgetown on October 27 for the Mamma Jamma Ride, a...
October 25, 2012
The smoke has hardly cleared from the firestorms of the recent Republican and Democratic conventions as we approach the final presidential debates that will likely establish the course of our country for decades to...
October 25, 2012
This wrap is a tasty option for a nutritious lunch at work or school. Pack it with some fresh fruit, and the kids will love it. What You Need 2 cups roasted chicken breast,...
October 25, 2012
Austin loves Halloween. The decorations, the haunted houses, the trick-or-treating, and especially the costumes! And if any of you are like myself, then you still have NO idea what you are going to don...
October 25, 2012
If you’re participating in the Austin Fit Magazine Distance Challenge (AFMDC), you’re already geared up for the first race on October 7, the IBM Uptown Classic 10K. New AFMDC runners have prepared by doing...
October 25, 2012
Have you played Cell Phone Roulette?  Everyone at a restaurant puts his or her cell phone in the center of the table.  The first one to touch a phone picks up the tab.  It's...
October 25, 2012
No matter how long you’ve been riding a bike, there comes a point where you say to yourself, “I wish I were faster.” Whether it’s catching every green light on your commute, winning the...
October 25, 2012
A look across the landscape of running shoes for Fall 2012 reveals more product diversity than in any season of the past decade. The potential for confusion points to the need for education, and...
October 25, 2012
It’s incredible the number of fitness-focused businesses that got their start right here in Austin—nationally recognized retailers, nutritional items, and fitness products—all of which started small and have gone global. Because of these homegrown...
October 25, 2012
Apparel Ford Warriors in Pink | Strength of the Warrior Yoga Pants, Warrior Tank Top, and True Warrior Jacket Where to find it: www.fordcares.com These 95 percent cotton/5 percent spandex pants and yoga top...
October 25, 2012
Since its inaugural ride in 2009, the Texas Mamma Jamma Ride has raised more than $1,400,000 making it the most successful breast cancer ride in the country. Given that one out of every eight...
October 25, 2012
Today, the International Cycling Union announced that it would not appeal the United States Anti-Doping Agency's (USADA) recommendation to ban Lance Armstrong for life from Olympic sport.  The ICU waived its right to bring...
October 25, 2012
Do you recognize the location of November’s “Muscle Movement of the Month” photo shoot? That’s the Art Wall, located near 11th and Baylor (it’s official name is the Local to Global Outdoor Gallery Project...
October 25, 2012
Here are the overall and the age group leaders in the Austin Fit Magazine Distance Challenge as of October 14, following Race #1, the IBM Uptown Challenge 10K. Registration for the AFMDC is closed;...
October 25, 2012
Take your point-and-shoot camera (or better) and hit us with your best shot! This month Austin Fit Magazine is publishing the best reader-submitted photos.   Photo guidelines: Photos must be original artwork submitted in...
October 25, 2012
Running is simple and free. Running marathons is hard and often expensive. Getting from simple, free running to a marathon finish line is accomplished more easily with the help of other runners, either as...
October 25, 2012
Being involved with swimming is what I like. It is what I know. Right out of college, I was a sixth-grade Language Arts teacher. It was my first job (and a hard one, at...
October 25, 2012
Do you ever feel like your workout has become too much of a routine? Maybe you've lost sight of why you even do it in the first place?  If you're anything like myself, then...
October 25, 2012
CALL FOR EDITORIAL SUBMISSIONS: Transformation stories Do you have a story of transformation? Has there been a time when you changed your life and, as a result, changed your body, your health, yourself? Tell...
October 25, 2012
It’s hard to believe we’ve finished another month of AFM Field Trips; every two weeks, the staff takes a field trip to a new workout/training/exercise location. October’s workouts were very different, though each was...
October 25, 2012
I am excited to share what I fondly call “my business,” something I feel is very special, with AFM. Imagine flying to a variety of locations on any given Wednesday and taking two days...
October 25, 2012
The spirit of Halloween seems to summon the city’s otherwise reclusive zombies out of hiding. These unholy creatures, having grown in number and wretchedness, returned for the second annual Zombie Obstacle Course on Saturday,...
October 25, 2012
When my daughter was in kindergarten, she was frustrated because she couldn't "do" the monkey bars. She made it a goal to be able to swing from the monkey bars going from one slide...
October 25, 2012
Here is a circuit that is a surefire way to build overall work capacity (more work in less time) and a stronger, more enduring lower body. It’s a great complement to any type of...
October 25, 2012
I first heard about the Night Ops Challenge from a flurry of posts on Facebook from friends this past summer. I saw all these photos of people dressed up in camo, sporting headlamps and...
October 25, 2012
The second annual Austin Yoga Festival opens this year at the Palmer Events Center (900 Barton Springs Road Austin, TX  78704) from 10:00 a.m. until 10:00 p.m. on Saturday, October 27 and continues from 10:00 a.m. –...
October 25, 2012
Austin is known for technology startups, but it is increasingly a place where fitness product and service companies choose to start—and grow. Inc. magazine’s 2012 list of fastest growing companies, the “Inc. 5000 List”...
October 25, 2012
No plans for Tuesday night? Check out this movie screening of HIGH GROUND – a film documenting 11 veterans and their amazing journey that tests their physical, emotional and mental strength. Tickets are only...
October 25, 2012
With a summer as hot and humid as Texas has had, it is difficult to imagine someone drinking himself to death with water. But that is exactly what happened at the Texas Water Safari...
October 25, 2012
Unleash your inner superhero by rappelling down the 17-story Hyatt Regency Austin Hotel on Town Lake on Saturday, October 27, to raise funds for Special Olympics Texas. Brave Texans have the opportunity to raise enough...
October 25, 2012
That passion which leads a person to start a business, that thing you would do regardless of monetary compensation (and I realize that for some, money itself—or the pursuit of it—is that passion), that...
October 25, 2012
When he finally shuffled home, guided by the glow of the flashlights and the streetlights, Robin was sweaty, red-faced, and exhausted. Batman was no longer at his side but was still nearby. He too...
October 25, 2012
We here at Austin Fit Magazine are in the process of gearing up for this year's Austin Race for the Cure on November 4th. While we're excited to lace up our shoes and get our run...
October 25, 2012
Fitness after 40 looks great when you’re a bodybuilder named Dave Goodin. If you watched him working through his brutal exercise routine at Hyde Park Gym, you might mistake him for a buff 30-something....
October 25, 2012
In the past, finding a plastic surgeon was not so much of a problem. But in the current environment, with changes in medical reimbursements and decreased payment from insurance companies, multiple other physicians are...
October 25, 2012
 Ballet Austin’s Pilates Pink Ribbon Program is a pilot, post-operative exercise program currently underwritten by Ballet Austin for breast cancer survivors. The 6-week workshop is designed to help stretch and strengthen the shoulder, chest, back, and abdominal...
October 25, 2012
Casual conversations with acquaintances or strangers about my career as a professional triathlete usually lead to a single question, “Is that all you do?” I used to be annoyed and mildly offended by this...
October 25, 2012
We are all affected by the unhealthy times we live in, whether directly or by knowing someone who struggles with the daily grind of living a healthy life. There’s no question that America’s weight...
October 25, 2012
If you’re participating in the Austin Fit Magazine Distance Challenge (AFMDC), you’re already geared up for the first race on October 7, the IBM Uptown Classic 10K. New AFMDC runners have prepared by doing...
October 25, 2012
C3 Presents, Capital Metro, 3M, and Seton Cove employ a variety of methods to keep their employees healthy.
October 25, 2012
Everybody wants good health—whether that refers to one’s business or one’s body. Here’s the fitness of business and the business of fitness by the numbers: 20 Minutes it would take to burn five calories...
October 25, 2012
As a personal trainer, Mario Mendias saw the same scenarios play out with his clients on a daily basis: They would commit to following a fitness program, drag themselves to the gym five days...
October 25, 2012
Cactus Rose 100-mile trail race was created because more than a few Bandera 100K (62 miles) veterans started pushing me to add the 100-mile distance to that January event. Because Bandera is such a...
October 22, 2012
Since its inaugural ride in 2009, the Texas Mamma Jamma Ride has raised more than $1,400,000 making it the most successful breast cancer ride in the country. Given that one out of every eight...
October 19, 2012
This wrap is a tasty option for a nutritious lunch at work or school. Pack it with some fresh fruit, and the kids will love it.
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