All About Matcha

By Sponsored: Moontower Matcha – November 1, 2019
Brian Fitzsimmons

Their Story

Moontower Matcha is the first ready-to-drink ceremonial grade matcha in a can. Kyle and Brett (twins, local Austinites born and raised) founded their company to share the benefits of matcha tea with everyone.

After graduating from UT, Kyle was working in finance and was looking for a sugar-free beverage alternative that could provide clean, long-lasting energy without jitters or a crash he could use while at the office.

Brett was a nutrition coach and regularly drank matcha for its off-the-charts health benefits. He also loved the unique energy experience that only matcha offers. When his brother came looking for a better solution, Brett knew exactly what he needed.

The only problem was that the typical matcha preparation with a whisk and powder takes time and leaves powder everywhere. It’s a hassle to weigh, measure and clean everything up at home, much less in an office.

They wanted to make matcha grab-n-go, convenient for easy drinking and portable enough for a climbing trip to the greenbelt. It also had to meet Brett’s strict nutrition standards for high-quality ingredients without sugar.

Together, they created Moontower Matcha — a true ceremonial matcha experience, simplified. The 6-ounce cans eliminate cleanup and protect the delicate matcha leaves inside from harmful UV light to ensure a delicious taste.

All About Matcha

Matcha is a concentrated form of green tea with unique processing. Just before harvest, the tea leaves are shaded and deprived of sunlight. This forces the tea leaves to struggle to survive, boosting antioxidants, chlorophyll and giving the leaves their vibrant green color.

Traditionally, you brew tea and then the leaves are thrown away. With matcha, you drink the actual leaf. The benefits of this whole-leaf tea far exceed your typical cup of green tea.

Matcha delivers “the ultimate energy experience.” With about half the caffeine of a cup of coffee, it’s just the right amount for a clean boost. It’s why for centuries, Buddhist monks have used the power of matcha to stay calm and alert while meditating.

The process of shade-growing matcha ramps up L-theanine, a calming amino acid known to induce feelings of “relaxed alertness.”

The unique combo of caffeine and L-theanine works synergistically to provide smooth, long-lasting energy without jitters or a crash. Eliminate the anxiety or “edgy” feeling you get from other energy drinks.

The health benefits of matcha are “off the charts.” Just one cup of matcha is 10 times the antioxidants of a regular green tea and boasts the highest concentration of antioxidants compared to all known fruits and vegetables.

Matcha is particularly high in EGCG, a polyphenol known for its ability to boost metabolism. The duo of caffeine and EGCG in matcha makes it a great workout companion so that you can burn more calories.

Strictly shade-grown matcha also has much higher levels of chlorophyll than any other tea varieties. This potent plant compound is what gives matcha its vibrant green color and helps support the body’s natural detox pathways.

Not all matcha is created equal. The most common form is culinary grade, meant for cooking, blending and baking with a more bitter taste. They only use pure ceremonial grade matcha from the top growing regions in Japan so that you get the highest grade tea leaves available. Meant for drinking, this exceptional grade of matcha is shade-grown, hand-picked and stone-ground.

You can now stock up on Moontower Matcha at your nearest Austin Whole
Foods Market!


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