NEXT NATIONAL SUP DAY benefiting the Cystic Fibrosis Foundation

By Press Release – June 7, 2012

NEXT Swimwear is proud to announce it has teamed up with the Cystic Fibrosis Foundation (CFF) to declare June 10th NEXT National SUP Day. Surfing’s new sister sport, Stand Up Paddling, is an emerging global sport that anyone can enjoy.

Going on three years, NEXT has closely aligned with CFF and is excited to partner with the organization to promote this special day. The inaugural NEXT National SUP Day will be highlighted with events held nationally, including an event to be held at Paddle Zen in Austin, TX. At each event, professional and avid stand up paddlers will hold free clinics for children afflicted with CF as well as for the general public.

For the 2012 swim season, NEXT Swimwear launched a national awareness effort for the Cystic Fibrosis Pipeline to a Cure Program. Throughout the season, a percentage of NEXT sales are donated to CFF. Also, NEXT hangtags and associated point-of-purchase materials promote how ocean activities like surfing and SUP provide a healing effect for CF patients.

Cystic fibrosis is an inherited chronic disease that affects the lungs and digestive system of about 30,000 children and adults in the United States (70,000 worldwide).

About five years ago, researchers in Australia discovered that kids with CF who surf had healthier lungs than those who didn’t. The Cystic Fibrosis Foundation funded research for a hypertonic saline treatment that mimics a “surf session.” Today more than 70,000 people who suffer from CF around the world experience the healing effects of the ocean during treatments in their own homes.

“Stand up paddling and surfing provide such wonderful positive opportunities for people with Cystic Fibrosis. We’re excited to join up with the Cystic Fibrosis Foundation to celebrate SUP on June 10th, and to help raise awareness of the health benefits the sport provides children with CF,” said Lisa Vogel, president and lead designer of NEXT Swimwear.

ABOUT Cystic Fibrosis Foundation
The mission of the Cystic Fibrosis Foundation, a nonprofit donor-supported organization, is to assure the development of the means to cure and control cystic fibrosis and to improve the quality of life for those with the disease. The foundation is the leading organization in the United States devoted to cystic fibrosis. It funds and accredits more than 115 CF care centers, 95 adult care programs and 50 affiliate programs, and has 80 chapters and branch offices nationwide.

NEXT National SUP Day
Free SUP Clinic & SUP Experience
*The minimum age for this public event is 10 years

Paddle Zen
1610 E Riverside Drive (located one block E of I-35 in the AMLI South Shore building)
Austin, TX 78741

Schedule of Events:
10:00am – 2:00pm

NEXT Swimwear
Paddle Zen
SUP Magazine


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