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Heal!
Liquid Energy: We Rate The Latest Energy Drinks
by Drex Earle, Ph.D.

With the latest craze of high-energy beverages hitting the market, it’s no surprise that many consumers are overwhelmed and in some cases even confused by the different options they have to choose from. And though many of the energy drinks today are similar in their ingredients, they are easily differentiated by packaging, size, flavor and pure punch. This month at austin FiT magazine, we decided to take on the daunting task of testing 13 different varieties ourselves, with an objective report on size/volume, supplemental benefit, flavor and real kick (ratings for taste and energy are scaled from 1 to 5; 1 being poor and 5 being excellent).

Important Disclaimer: Of course we do not advocate drinking more than two energy drinks in a single day, much less 13. However, after our little taste test, we had so much energy we wrote this feature in 10 minutes while running around Town Lake.

AMP
8.4 fluid ounces
From the makers of Mountain Dew, AMP is essentially a less carbonated, sweeter version of its soft drink cousin. Made from many of the same ingredients as the Dew, including high fructose corn syrup and brominated vegetable oil, AMP also contains guarana, taurine, ginseng, caffeine, B vitamins and a bad aftertaste.
Taste | | Kick |
ARIZONA RX ENERGY
23.5 fluid ounces
This turned out to be a behemoth of an energy drink and the best value to boot ($.99). The instructions recommended James Bond-style treatment — best shaken, not stirred — and though we found the kick a bit lacking, the taste clearly made up for it. Among the tastiest of the bunch, it reminded us of a fruit punch Capri Sun with a hint of Jelly Belly’s tossed in. We all agreed this would be a healthy and delicious non-carbonated breakfast drink.
Taste | | | | Kick |
BLUE OX
8.3 fluid ounces
From the makers of Mountain Dew, AMP is essentially a less carbonated, sweeter version of its soft drink cousin. Made from many of the same ingredients as the Dew, including high fructose corn syrup and brominated vegetable oil, AMP also contains guarana, taurine, ginseng, caffeine, B vitamins and a bad aftertaste.
Taste | | Kick |
CICLON
8.3 fluid ounces
A native of San Juan, Ciclon has at least one thing going for it — unique Puerto Rican flair. Yet the rest of it is pretty run of the mill. It contains the usual peppy ingredients, conventional form factor and a standard price tag. The kick was definitely above average, but the taste was not. It reminded us of the dentist office, with a scent eerily similar to grape-flavored flouride.
Taste | Kick | | | |
ELEMENTS
18 fluid ounces
Made by Snapple, Elements Energy drink purports itself as a mind fuel, though we were not convinced. After experiencing the Agave Cactus flavor, which had a strange similarity in smell and flavor to shampoo, we found ourselves even less unimpressed with its punch. Mostly water and high fructose corn syrup, Elements is essentially a glorified soft drink with ginseng, taurine and B vitamins.
Taste | Kick |
HANSEN'S
8.3 fluid ounces
With a radioactive, almost ecto-plasmic green hue, Hansen’s frightened us a bit upon first pour. Unfortunately the taste was equally scary. If cough syrup or medicine-tasting seltzer water sounds appetizing, than this one belongs in your fridge. Hansen’s did have some incredible punch, however. By far and away the most energizing, this should be reserved only for those needing a serious re-charge.
Taste | Kick | | | | |
KMX
8.4 fluid ounces
One of the first clones of Red Bull on the energy drink market, KMX is unfortunately less impressive. With many of the same ingredients, it does differeniate itself on taste, with a mellow mixture of fruity flavors reminiscent of Orange Hi-C. Aside from conjuring up memories of elementary school lunches, KMX did not provide any kick worth mentioning.
Taste | | | Kick |
LOST
16 fluid ounces
Sporting a frantic look and peculiar branding, Lost energy drink even advertises that it’s not FDA-approved. Replete with the usual additives, it takes many cues from the far superior Monster, incorporating L-Carnitine, ginseng and a distinctive vanilla aroma. Overall we found it to be a little too sweet, almost syrupy — like a gigantic caramel apple or an over-sized cream soda.
Taste | | | Kick | | |

As many bar patrons believe, mixing energy drinks with alcohol is an option to make partying last all night. While the popularity of this practice seems to have risen dramatically, health experts suggest the mix may have some adverse effects.

The latest research shows the combination does not make users’ buzz feeling last any longer or counteract the alcohol in the drink. In September 2004’s Alcoholism: Clinical and Experimental Research, a Brazilian research team at the Federal University of Sao Paulo found that alcohol with energy drink ingestion was similar to the effects after alcohol ingestion alone. The findings suggest that energy drinks, at least in the tested doses, did not improve performance or have significant differences from drinking alcohol by itself.

Even though the combination does not create a long-lasting mood boost, the mix does result in users drinking longer. Emily Swanzy, a graduate assistant for the Alcohol and Drug Resource Center at Texas State University, knows the consequences. “There are stimulating effects of the energy drinks that make people believe they can drink more and not be as intoxicated,” she says. Since carbonation speeds up the absorption of alcohol, it gets the alcohol into systems faster.

Fatigue is also one of the ways the body tells itself that it’s had enough to drink, and since energy drinks can prevent people from feeling sleepy, more alcohol could be consumed as a result.
In fact, Red Bull’s Web site even acknowledges that some consumers mix alcohol with their product. However, according to their site, there is “no reason why Red Bull Energy Drink should not, like any other drink, be mixed with alcohol as long as people do not underestimate that alcohol consumption might impair their mental and physical activities.”

While research is ongoing for definitive answers, some safe conclusions are to pace alcohol intake and be mindful of caffeine sensitivity — a factor which could make energy drinks and alcohol a foolish combination.

MONSTER
16 fluid ounces
Monster is exactly as its name implies — a powerhouse of flavor and energy, and clearly our favorite choice. Loaded with almost every supplement available (L-carnitine, caffeine, guarana, inositol, taurine and vitamin C), it also uses glucose, sucrose and maltodextrin as sweeteners, instead of lower-grade sugars. Most comparable to Red Bull in taste and kick, Monster provides about twice the volume for the same price.
Taste | | | | | Kick | | | | |
RED BULL
8.3 fluid ounces
As the official pioneer of the energy drink revolution, we have to give Red Bull its props. Despite the laundry list of imitators, it is still a beacon of energy drink hope, the one by which all others are measured. With a timeless taste and an enduring kick, Red Bull is not only a worthy primer, but one that will forever remain atop our short list of favorites.
Taste | | | | Kick | | | |
ROCKSTAR
16 fluid ounces
If this drink were truly a rockstar, it would definitely be a one-hit wonder. Aside from praising itself as the first 16-ounce energy drink to hit the shelves, Rockstar has little else going for it, particularly if you have taste buds. However, out of all the drinks we tested, this was the only one with milk thistle, an ingredient that has been suggested to curb hangovers.
Taste | Kick | | | | |
SOBE NO FEAR
16 fluid ounces
Though Sobe No Fear’s slogan is “The Toughest One On The Shelf,” we found it to be the “Toughest One To Test.” With one whiff — a mixture of musty armpits and wet dog — it literally took all the courage we had to even take a sip. At least Sobe got one thing right — you have to have “no fear” to let this one pass your lips.
Taste | Kick |
VAMP
8.3 fluid ounces
According to the labeling, Vamp is designed to fill your veins, provided you’re immortal — a little weird, but funny nonetheless. Surprisingly, this one was a big hit with us — its bloody red color, Cherry 7-Up taste and vampire bite all delivered on its ridiculous branding. The only complaint was that it was a little heavy on carbonation, something that would likely cause fang decay if consumed regularly.
Taste | | | | Kick | | | |
 
ARGININE - An amino acid, obtained from the hydrolysis or digestion of plant and animal protein.
CYANOCBALAMIN - Otherwise known as vitamin B-12, essential for the production and regeneration of red blood cells and the proper functioning of the central nervous system. Improves concentration, memory and balance, while also relieving irritability. Also, vitamin B-12 is necessary for proper utilization of fats, carbohydrates and proteins in the body.
PYRIDOXINE - Aids in food assimilation, protein and fat metabolism, especially the breakdown of essential fatty acids. Also known as vitamin B-6.
CREATINE - A nitrogenous organic acid, found in the muscle tissue of vertebrates mainly in the form of phosphocreatine. Supplies quick energy for muscle contraction.
GINSENG - Derived from an eastern Asian dried root used to improve overall energy and vitality, particularly during times of fatigue or stress.
GINKGO - A deciduous tree native to China having fan-shaped leaves and fleshy yellowish seeds with a pungent odor. The male plants are often grown as ornamental trees.
GUARANA - A dried paste made from the seeds of a Brazilian climbing shrub containing tannin and caffeine. Used in making an astringent drink.
L-CARNITINE - Chemical that shuttles electrons in the mytocondria of muscle cells to produce adenosine tri-phosphate (energy).
TAURINE - A colorless, crystalline substance, formed by the hydrolysis of taurocholic acid. Found in the fluids of animal muscles and lungs.

 

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