About Us

Our Mission

Founded in 1997, Austin Fit Magazine (AFM) emerged as Austin’s first and only health and fitness magazine, with a powerful mission – to improve the lives of its readers through entertaining and informative health and fitness content. Our goal is to educate, motivate, and inspire people to adopt a healthier lifestyle. Creating an award-winning look, compelling content, and a campaign for outreach that includes local events, like-minded businesses, and even city government, AFM has raised the bar for what a local publication can be.

Celebrating more than 15 years in publishing, AFM has established itself as an exceptional advertising medium for local, regional, and national businesses. In the year 2013, AFM will continue to evolve by providing even more powerful exposure for our advertisers while staying focused on the health, fitness, and nutrition topics that are meaningful to the local community.