New to Austin
Photo by Kevin Garner
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fitppl was launched by Austin native Patrick Schecht in late 2015. He long embraced a simplistic, wholesome approach to eating but desired to have more convenient options available.
The fitppl philosophy came to Schecht when he was in Thailand and was shocked and concerned to find so much plastic floating around the otherwise clean and crystalline ocean at Maya Bay. The more research he did about plastic pollution, the more dire the situation became: The catastrophic plastic waste in the oceans is one of the biggest problems facing not only our species, but countless others. The “Ditch The Plastic” initiative was born from that experience and combined with Schecht’s superfood passion project. In late 2015, fitppl was launched with a mission to create clean, simple, sustainable products that strive to reduce or eliminate plastic use from every aspect of the company. The “live simple, think sustainable, seek adventure” mindset is deeply rooted in the brand. fitppl currently offers two variations of plant-based protein mixes as well as a standard superfood mix full of antioxidants. Each package comes with a wooden spoon to honor the “Ditch the Plastic” initiative.