Alexa James Baby

Texas native Karina Drake opens baby store in Austin.

While living in New York City, Texas native Karina Drake had the ultimate goal of returning to Austin to open a retail space. It wasn’t until Drake had her daughter, Alexa James that her vision was cemented. Inspired by the shops of New York City, Drake moved her family to Austin to put the wheels in motion for Alexa James Baby, a children’s clothing and gift boutique that combines the magic of childhood with a modernism that adults can enjoy.


“Living in the city had its challenges, but exploring NYC through Alexa’s eyes was very inspiring. There was something special about mixing the magic of childhood with such a modern, adult setting. Witnessing that encouraged me to create a retail space that mixed those two worlds,” said Drake. “I also wanted to create a space that fostered community, especially for mothers. After having Alexa, I found myself searching for escapes and destinations in the neighborhood. I would walk to beautiful baby shops in Tribeca and SoHo more for the amazing experience they offered than the actual items I was purchasing. My goal is to create an environment like that here in Austin.”


The new shop offers newborn to 6T clothing items that range from sleepwear, outerwear, tops, dresses, bottoms and accessories in addition to wooden toys, books, greeting cards and nursery decor. The shop will offer a mix of well-known brands like Rylee & Cru and Tocoto Vintage with smaller up and coming NYC, European and local designers. To engage the community, Alexa James Baby will also offer regular in-store events like story time, music hour, Mom’s Night Out Happy Hours, coffee and more.


The beautiful new retail space came together with the help of local interior designer, Claire Zinnecker. The space mixes modern, minimalist and popular French European influences all hand-crafted in Austin. With a soft palette and neutral tones, the clean design includes whimsical elements like house shaped dressers, reading nooks and dedicated play areas. 

“My goal for Alexa James is to spark excitement in everyday moments,” Drake says. “I’ve always been passionate about thoughtful details and finding little treasures to share with my friends and family. This store gives me the ability to do that in a bigger way.”

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